Goodpoints is a community based news application from a company that I co-founded. It features a front page, topics page and organizations page which are all ordered based on the amount of interaction users have with the content. The desire was to game-ify news content to create highly engaged communities around specifics topics.
The profile would also be a important screen for the user to track their own progress/status. Our hope was that users would thrive to earn points for supporting the topics they care about. Whether that is something like climate change or their favorite basketball team. Those points would ideally earn them credibility in the community.
Goodpoints is the first step in creating a template that we could use for other topics, company's, IP, etc. It's a product we hope to expand and grow to help facilitate social impact.
I created the UX, visual design and branding in collaboration with the other two founders. The idea is that we could publish apps every week under a new topic using the framework that we have created. In the future we will be iterating on the product based on the data we're collecting and hopefully some user interviews.
We worked a little more scrappy manner at Hunhu. We would often brainstorm content, functionality and ideas whenever we were able to get together. These sessions shaped the product a great deal but there were little artifacts other than quick sketches like the ones above. In other circumstances I would do more detailed wireframes like the ones below.
Above are some early UX / Product Design wireframes. We had just pivoted to trending content from donations and this was my purposed product design. We have iterated quite a bit since these wireframes but this give you an idea of the functionality. We really wanted the user to feel rewarded when interacting with the content. The purpose of this flow is to show the various celebratory animations the user would receive when interacting with the app.
When designing this product is was important to keep in mind that this was intended for multiple topics, sources, etc. One of the main goals was to allow users to track their contribution to certain topics and brag to friends about it. The amount of user generated content would depend on the topic. For example in 3 Points, the basketball app, users tend to be more voyeuristic unless prompted with questions such as "Who is the best guard in the NBA?" It was a little more difficult to get people to post for Goodpoints. People take a big game when it comes to charity, donations and spending time on causes in a way that make an impact.
Branding / Visual Design
Early branding explorations for Goodpoints. It was fun getting back to my design roots and working on some branding. For Goodpoints I wanted the logos to be clean and modern to reflect the subject matter. We wanted the plus to be included because it was such a large part of the functionality of the application.
It had been a while since I had worked with typography and I really got into it. I went back to hand lettering before ultimately picking a pre-existing font. Creating the logo by hand brought me closer to the decision finer details of typography and how to express ideas with it.
Testing the template
To test whether or not we could create another version of the app as quickly as possible and to test out the product with a new set of people and new topic we released 3 Points on iOS. This became a passion product since I love watching and playing basketball. We scraped content from all the top social media accounts including some of my favorite reporters and players. It was a good reminder that you'll do much better at something if you truly have a passion for it.
For 3 Points I wanted the logos to be a little more bold and aggressive. The demographic we were going after for both was millennials but I think 3 points would be marketed more towards men. I tried to fit in the "+" no matter how subtle but gave up and decided to try an arrow instead. We were still optimizing so I wanted to evolve the overarching hunhu / Goodpoints brand. If it was a client and not a test app I wouldn't have been so flexible.