Zynga Poker – Scratchers Mini-Game
I sometimes worked as a sort of a design mercenary at Zynga. Like in this case where I designed this mini-game for Zynga Poker. The scratch effect was a difficult feature to design and develop. The outcome was an impressive increase in revenue for a mini-game and small feature. Earning something like 20k in additional revenue a day when it was first released. Due to the success on iOS, it was implemented on Android and iPad as well. It was also a feature that was reused by multiple games at Zynga. Last time I checked it was still in game. We created it in 2012.
Working with Engineers / VFX
Here's the scratcher card after the user has "scratched" the hidden sections. I collaborated closely with the engineering team locally and in San Francisco to get the scratched effect right. We iterated on the texture in visual design and particle effects in production many times before landing on the final design seen here.