Scramble With Friends – Daily Challenge
I art directed, designed the UX, flow and Game Mechanics for The Scramble With Friends Daily Challenge feature. It was so successful that they created The New Scramble With Friends centered around the feature. This was the first significant feature that the Toronto Games team was able to add since being acquired by Zynga.
The basic flow for the daily challenge. We tweaked and iterated on this to optimize retries and to find the most intuitive flow.
We created the daily challenge in a way that would allow us to theme it easy. We were able to run halloween and thanksgiving events with simple image swaps as a result.