At Five Mobile I worked on around 10-15 mobile applications. One of which was eMarketer's application for it's premium subscribers. It as created for iOS and Android and we had some platform specific differences. Not captured here. This application was meant to be used to read their vast library of marketing and tech related articles and resources. I designed the UX and visuals starting and helped shape the product to fit the mobile platform.
For the main navigation we made the user's saved articles the most important item visually the bright red color for eMarketer's palette. Some of the elements are clearly over-stylized in hindsight but that direction often came from clients who wanted to differentiate themselves in the skeuomorphism days. This convention became very popular later on with apps like Instagram incorporating it into their application's UI.
It was easy to put myself into the users shoes for this product. The articles were very interesting and relevant to mobile product design. They have changed the UI to a more flat style but the app is still available although you need an account to read the articles.
Some final wireframes created in Balsamiq. We found using Balsamiq and other low-fi wireframes tools were a great way to force the clients to focus on the content, experience, and functionality.
Our goal for the UX was to give the user the ability to find the article they're looking for within a couple clicks. We focused on favorite articles, search and user customization to achieve those goals.